Title:        Manager, Brand Strategy and Communications – Digital Strategy

Department/Unit: Brand Strategy and Communications/Member Experience

FLSA Status:                       Full-time, Exempt

Location:                             Alexandria, VA

Summary

This position will lead the strategic development and management of the user experience and content for APTA’s digital platforms including multiple websites, email platform, social media, and other digital content (video, podcasts, etc.).  In addition to the specific duties, will also serve as a member of the Member Experience unit which implements efforts to support organizational priorities and activities within the Brand Strategy and Communications department.

This position is also the lead contact for outsourced work with related vendors and is responsible for ensuring APTA’s digital strategies and systems evolve to meet APTA’s business objectives, while striving to be at the leading edge.  Will support unit efforts with a focus on departmental contributions to membership strategy for the Association. Participates and support efforts for appointed and member volunteer groups and APTA leadership. Supports preparation of compliance requirements and documents and seeks out opportunities for continuous quality improvement in department activities.

Essential Functions:

• Works across the organization to manage and implement website content updates and ongoing content management. Responsibilities include scheduling, formatting, and sending emails to appropriate target audiences; guiding ongoing social and digital content; and reviewing and responding to performance analytics. Implements work plans related to respective activities of the Brand Strategy and Communications department which align with organizational priorities and the Association’s membership strategy and people strategy.
• Prepares and completes required departmental compliance forms and documents ensuring required information is accurate for timely submission of all required information.
• Contributes to and implements recommendations on advancing operations within the department to gain efficiencies, and grow revenue, if applicable.
• Contributes to quality assurance and continuous quality/performance improvement in department activities, including supporting department director, and unit leader in annual assessments of respective budget activities described above.
• Supports the Member Experience team in the implementation of the Association’s programs, priorities, and projects in partnership with department director and staff colleagues.
• Prepares in consultation with the Director, department level data which supports and aligns with the APTA data strategy.

Staff Expectations

• Upholds and fosters team values
• Complies with all APTA policies and procedures
• Performs other duties as assigned to foster achievement of association priorities

Qualifications

• Undergraduate degree in English, communications, or related field or equivalent related experience
• Minimum 7 years of experience
• Strong experience with Website, email, analytics, and social media platforms, ideally including Optimizely (formerly Episerver), Informz (a HigherLogic platform), and Google Analytics required
• Essential skills to include a strong understanding of HTML, CSS, and user experience best practices
• Understanding of analytics and performance metrics
• A strong eye for quality and detail
• Excellent interpersonal skills
• Excellent oral and written communication skills
• Ability to juggle multiple projects simultaneously

Travel

None

How to Apply

Send your resume and cover letter, with salary requirements, when applying.

Principals only; No agencies; no phone calls, please.  Candidates selected to participate in an interview will be contacted by Human Resources.

The American Physical Therapy Association is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

APTA participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit e-verify.uscis.gov.

APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff community.

Position is located in Alexandria, VA.