The Online Communities Manager is responsible for managing ACOG’s online community and driving engagement and value add to members. Responsible for the development and implementation of tactics designed to foster increased member relations, engagement and enhance the overall member experience and satisfaction. Use data and apply best practices to better understand members’ needs, identify trends and gaps, and provide return on investment.
Cover Letter Required
• Develop and implement a communication and marketing strategy to support the online community and increase awareness, participation, and engagement among individual online groups and communities. • Integrate communities into the ACOG website, email, social and other communication vehicles in collaboration with the Communications and Marketing teams. • Guide and support community owners by helping them develop strategic content plans to assist them in accomplishing their goals for a particular project or the overall online community. • Develop a metrics strategy and reporting mechanism to track and share community usage, engagement, trending topics, opportunities, and risks with internal stakeholders. • Develop and execute tactical plans, provide guidance, education, and best practices to help ensure the success of the communities by partnering with internal teams. • Develop a clear process, including key performance indicators, for the creation of new communities, and the assessment of existing communities to include recommendations for modifications. • Create an ambassador program to leverage and collaborate with internal stakeholders, contributors, and community champions to improve member satisfaction, usage, and engagement. • Create and manage moderation, guidelines and governance for the online community and enforce when needed. • Provide staff training resources as needed and provide a support framework for community administrators by working with online community vendor. • Serve as the main point of contact for member questions and comments regarding online community platforms’ access and usage. • Manage and troubleshoot platform issues and upgrades. Plan for and implement ACOG’s use of new community features as appropriate. • Act as an advocate for the ACOG brand as it relates to the online communities. • Perform other duties as assigned.
• Bachelor’s degree in communication, marketing, or related field. • 5 years of experience developing and growing online communities (forums, discussion groups, social networks) and building out strategies around them. Experience with medical/health association experience preferred. Knowledge of Higher Logic community platform preferred. • Member association or non-profit experience preferred. • Proven understanding of the latest community management and engagement best practices. • Must possess critical and analytical thinking skills. • Strong communication skills, including writing for a variety of channels and platforms. • Social media savvy. • Experience using data to make informed decisions and demonstrated understanding of tracking and metrics. • Understanding of marketing automation as it relates to communities. • A team player who excels at connecting and working collaboratively with members and colleagues.