Large trade association seeks a Senior Manager, Event Marketing & Engagement who is responsible for managing the attendee and exhibitor acquisition campaign and attendee onsite engagement activities for the NAHB International Builders’ Show including direct mail, print, and digital advertising campaigns. Serves as the main contact for the grassroots marketing program with the local associations and outside industry groups. Manages the planning, execution, and measurement of various onsite attendee engagement activities during the tradeshow. Works to develop IBS marketing strategies, to ensure that marketing plans reach stated goals and makes suggestions for adjustments to achieve goals. Qualified candidates are: Visionaries who can merge strategy, growth, peop