Bonuses based upon strategic initiative KPIs and budget adherence
Incumbent is responsible for developing Association’s overall marketing, communications, and digital experience strategies and executing on behalf of the Association to its membership and external audiences This role requires a hybrid of technical acumen, design, and brand thinking, member centricity, and stakeholder and team management to support existing and new opportunities in digital experience.
The duties and responsibilities of this position include, but are not limited to, the following:
Digital Strategies - Develop the roadmap and vision for all things digital, own the associated cross-functional execution plans, and manage engagement and communications. Prioritize the improvement of accessibility across all digital products.
Plan and oversee Association digital transformation initiatives, including the definition, design, development, implementation, and integration of people, processes, and technology.
Establish and promote the digital strategy of an adaptive connexfm.com that delivers on a diverse set of business and member/non-member needs.
Digital Implementation – Guide the entirety of the planning/design process through its completion by presenting to stakeholders and working seamlessly with developers to ensure accurate implementation. Develop cohesive design and experience throughout our digital ecosystem, guiding and mentoring others as needed.
Content Strategy/Planning - Spearheads Association content strategies, thought leadership and messaging including content for product/program launches, member communications, prospect/vertical campaigns, etc. Works closely with leadership and staff to define issues and target audiences.Identifies Thought Leaders and subject matter experts within the Association and membership to actively build ConnexFM’s and the industry’s credibility.
Marketing/Communication (MarCom) - Develop MarCom strategies over multiple channels and dynamically grow all digital aspects.
Channel Planning & Mapping – Building customer journeys, identifying pain points and opportunities to envision brand experiences across web, mobile, and other emerging interfaces/technologies.
Brand Awareness – Monitors/Maintains the integrity and communication of the ConnexFM brand. Champions brand standards andensures standards are consistent to exemplify our values and create build awareness.
Public Relations – Executes a public relations strategy to broaden its reach and brand awareness, particularly in Thought Leadership, to external audiences (media, analysts, suppliers, etc.) and coordinates with outsourced consultants.
Revenue Building – Manage advertising channels for Association and identify new digital opportunities for revenue growth.
Financial - Assumes responsibility for departmental budgets, staying within budget, meeting revenue projects, analyzing data and communication
Outsourced Services/Relationships - Manages relationship with consultants and other service providers. Drive and maintain strategic relationships with partners in marketing, technology, and communications.
To perform the job successfully, an individual should demonstrate the following competencies:
Strategic- Ability to synthesize feedback from multiple sources (member feedback, social media, community comments, users, press) to distill key community needs. A track record of gaining leadership buy-in, tightly managing a diverse array of communications projects, and turning around deliverables on a tight timeline.
Organizational Mindset - Promote an optimization mindset, initiating a continuous release approach to improving key site elements (registration, downloads, etc) to drive incremental revenue
Technological Mindset - A system-thinker with a strong background or practiced expertise in service design and UX methods, supported by knowledge of technology platforms and SEO
Analytics - Excellent analytical and communication skills, particularly in the ability to analyze data and use it to communicate performance and identify opportunities
Industry Knowledge – Must have an interest and aptitude for understanding the facilities management industry.
Flexibility – An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change.
Project Management – Develops project plans, coordinates projects, and communicates changes and progress.
Organizational Skills - Possess good organizational skills, excellent customer service skills, and excellent oral and written communications skills with good spelling, proofreading and grammatical skills.
Management/Teamwork - An approachable manager with a strong history of team oversight and talent development; known to coach, educate and grow junior talent. A team leader and relationship builder who can provide an authoritative point of view with senior clients, while fostering partnership and collaboration with Association membership and its partners.
Travel required – 25% annually - must have the ability to travel overnight to offsite meetings.
7+ years of demonstrated ability in working in marketing, digital strategy, planning, and financial skills
5 + years in Digital Marketing and/or Customer Relationship Management partnered with leadership and team-building experience. Ability to lead a proactive organization and ensure accountability for results that improve contribution to business objectives.
Advanced knowledge of digital experience tools, including web, social media, content marketing, CRM, CMS, and Marketing Automation.
Ability to define problems, identify issues, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
The physical demands described here are representative of those that are expected for an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is usually required to stand and walk. The employee must occasionally lift and/or move up to 25 pounds.
ConnexFM exists so that members have a competitive advantage in multi-site facilities management.
ConnexFM, the authority on Retail and Multi-site Facilities Management, is the leading membership organization for FMs and supplier professionals. ConnexFM empowers the facilities management professionals with best practices, benchmarking, education, discussion forums and trusted partnerships.
Established in 1995, and with approximately 750 member companies, the ConnexFM community values are founded on a spirit of innovation, resourcefulness, the quest for knowledge and ethical business relationships. Members depend upon ConnexFM to help them achieve greater success and a competitive advantage through quality programs and resources.