Golf Course Superintendents Association of America
Application
Details
Posted: 01-Jun-22
Location: Lawrence, KS and/or Remote
Type: Full Time
Salary: $63,000 - $73,000
Categories:
Marketing
Additional Information:
Employer will assist with relocation costs.
GCSAA is seeking a creative, dynamic Senior Manager of Marketing who will be responsible for the year-long integrated strategic marketing efforts designed to achieve membership, engagement, and revenue goals of GCSAA. This position will develop targeted marketing messages that elevate and enhance the GCSAA brand, golf course management profession, role of the superintendent and their role within communities and the environment utilizing all communication mediums and assets including print, digital and social. This is a results-oriented role working collaboratively with multiple departments to develop and implement multi-faceted marketing plans to drive and retain membership, generate engagement with GCSAA’s assets as well as generate attendance and market exhibit & sponsorship sales for GCSAA’s largest asset, the GCSAA Conference and Trade Show (CTS).
Qualified candidates possess:
Demonstrated knowledge in brand management, promotion, advertising, and creative collateral and marketing plan development and implementation
Strong attention to detail, coupled with creative thinking and copywriting skills
Practical project management skills with the ability to prioritize and manage several, concurrent projects
Demonstrated success working in a collaborative team environment; ability to build healthy and positive relationships with internal and external stakeholders
Bachelor's degree in Marketing, Advertising or related field or equivalent experience
Minimum five years’ experience in an advertising or marketing setting
Hands on experience developing and implementing multi-faceted marketing plans across multiple platforms
Comfortable working on both Apple and PC Platforms, and Adobe Acrobat
Understanding the role GCSAA members play in their communities and the environment, the game of golf, and golf industry preferred
Familiarity in a non-profit, membership driven environment preferred
GCSAA will place a preference on local candidates or those willing to relocate to Lawrence, KS but will consider remote applicants
This position will travel annually to the GCSAA Conference & Trade Show
About Golf Course Superintendents Association of America
The Golf Course Superintendents Association of America is the professional association for the men and women who manage and maintain the game’s most valuable resource — the golf course. The golf industry recognizes the association as a key contributor in elevating the game and business.
Since 1926, with a focus on golf course management, GCSAA has been the top professional association in the United States and worldwide. Headquartered in Lawrence, Kan., it provides education, information and representation to more than 19,000 members in more than 78 countries. Its mission is to serve its members, advance the profession and enhance the vitality of the game of golf.
The GCSAA Foundation, the philanthropic organization of GCSAA, secures funding and support to strengthen advocacy, education and research that advances the work of golf course management professionals.
