The Assistant Director, Exhibits & Sponsorship is responsible for exhibit space, sponsorship fulfillment, and marketing of exhibit and sponsorship opportunities for AMCP’s two national meetings. The role builds relationships with current and potential exhibitors, sponsors, and third-party support vendors, to ensure their needs are met in a professional manner. The position works with the Meetings team to ensure the effective fulfillment and management of benefits to sponsors.
More specifically, key responsibilities include:
Create and maintain the exhibit sales platform and sponsorship gallery.
Assign booths, issue invoices, assist with meeting registration, and maintain routine correspondence with exhibitors and sponsors.
Manage the on-site logistics for the expo floor and all meeting sponsorship activities at both national meetings.
Implement a plan for continuous exhibitor engagement and ensure exhibitors and sponsors understand the AMCP audience and have appropriate messaging.
Work with the Director of Meetings and Conventions to develop budget and sales goals for exhibit revenue items.
Identify prospective exhibitors and conduct outreach (including 1:1 meetings, informational “open houses,” and email campaigns) to build industry relationships.
Work cross departmentally with Business Strategies and Meetings teams to identify new sponsorship and other B&B meeting related opportunities and collaborate on sales approaches to potential clients
Work with Director, Membership Operations & Data Analytics, Technology, and Business Strategies teams to develop and maintain a prospect/sales database and pull reports to help build and support outreach campaigns.
Work with Meetings team to ensure the effective fulfillment and management of benefits to sponsors.
Collaborate with Brand Marketing and Communications team to create effective promotional materials to communicate value proposition of each event and exhibiting
Maintains general knowledge of other AMCP B2B products to help identify cross-selling opportunities and answer questions.
Provides weekly sales reports and forecasts
What You Are About:
Your excitement and drive to serve AMCP members and improve the lives of patients across the country is your motivation. You aspire to make a difference and possess the following skills and competencies:
Relationship Building
Has the ability to develop and maintain effective relationships with others to encourage and support communication and teamwork. Demonstrates the ability to build and maintain ongoing, collaborative, working relationships with coworkers and members to achieve the goals of the organization.
Results Management
Establishes a course of action to achieve results. Anticipates and adjusts for problems and roadblocks. Effectively communicates roadblocks/challenges to staff and peers. Focuses on what matters and readily owns decisions, effectively prioritizes, and meets deadlines, collaborates with others to get task or project completed.
Project Management
Possesses the ability to plan and organize the work of a group, self, or project and to establish effective priorities. Uses time effectively. Demonstrates ability to “think outside the box” for solutions or ways to accomplish the job in a more effective way. Demonstrates effective execution of plans for meetings.
Communications Skills
Conveys information in a compelling and inspiring manner. Understand listener needs and appropriately tailors written and oral communications. Delivers appropriate, direct and straightforward information and creates understanding with two-way dialogue. Checks others’ understanding of information.
Customer Focus
Ability to develop and maintain strong, long-term relationships with members by listening to the customer and understanding and responding to identified needs. Responding to member/leadership/community needs; actively promoting positive relationships with the membership and other groups (committees, leadership, stakeholders, etc.). Exhibits high level of customer service and identifies ways to improve service procedures/levels within own position. Responsiveness and follow-through on internal and external requests.
Desired Qualifications:
B2B and health care sales experience
Knowledge/experience with Salesforce
CEM (Certification in Exposition Management) or CMP preferred
Bachelor’s Degree and at least five years’ experience in sponsorship management and exhibits sales; or an equivalent combination of education and work experience.
Demonstrated sales experience in new client generation and ability to close sale over the phone and in person.
Exhibits high level of customer service and identifies ways to improve service levels.
Strong organizational and project management skills
Exceptional oral and written communication skills
Commitment to advancing the organization’s desired culture, which focuses on collaboration, high performance, accountability, respect, and trust
AMCP is the professional association leading the way to help patients get the medications they need at a cost they can afford. AMCP’s diverse membership of pharmacists, physicians, nurses, biopharmaceutical professionals, and other stakeholders leverage their specialized expertise in clinical evidence and economics to optimize medication benefit design and population health management and help patients access cost-effective and safe medications and other drug therapies. AMCP members improve the lives of nearly 300 million Americans served by private and public health plans, pharmacy benefit management firms, and emerging care models.
