Communications/Editorial, Marketing, Public Relations
4 Year Degree
ABET, a global nonprofit that accredits college university programs in applied and natural sciences, computing, engineering and engineering technology is looking for a Specialist, Communications and Content to join our Communications and Marketing Team.
The Specialist, Communications and Content creates content that informs and engages various internal and external stakeholders. You will help deliver professional communications, public relations and marketing activities that increase ABET brand awareness.
This role interacts directly with internal and external stakeholders, including our staff, ABET Experts, member societies and vendors, and requires a high level of professionalism and integrity. Tasks include writing on-brand content for a variety of mediums and audiences. The position is also involved in establishing positive relationships with key constituents to help inform messaging. In this position, you combine interviews, research and data-driven insights to create compelling storytelling that promotes the brand and informs the public.
The Specialist, Communications and Content reports directly to the Director, Communications and Marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Under the guidance of the Director, Communications & Marketing (MarComm), create materials with consistent messaging across channels, primarily online
Maintain ABET’s social media presence on various platforms including LinkedIn, Facebook, Twitter, Vimeo and Instagram; create and share content to drive engagement, grow following and increase brand awareness
Write, edit and update content for ABET website, including: press releases, profiles, announcements and other external communications; and assist in the launch of future publications
Responsible for the creation and distribution of ABET’s newsletters, from writing stories, to gathering content and visuals to sending it out to our subscribers, with team input as needed
Conduct print and video interviews with constituents for use in MarComm materials
Produce and edit short videos to support marketing and communications strategy as needed
Use research to support and inform ABET’s business goals and strategies as needed
Support ABET’s presence in external events, such as expositions, advertising campaigns,
Write, proofread and update public relations and marketing materials and oversee their distribution
Update and maintain information databases for the department
Assist Executive Office with public relations, communications (writing, editing, proofreading) and publishing materials on various channels
Ensure brand tone/voice and strategic consistency across all marketing collateral, as well as accuracy
Serve as liaison to communications consultants
SUPERVISORY RESPONSIBILITIES: This position has no supervisory responsibility.
Bachelor’s degree in journalism, marketing, communications or related discipline or equivalent experience
3-5 years of marketing/communications experience; agency or association experience preferred
Experience editing and updating content in an enterprise-level Content Management System (CMS)
1-2 years social media and web applications experience
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:
Expert level skills in MS Excel, PowerPoint and Word
Strong writing, editing, proofreading and project management skills
Effective at interacting (typically on the phone or via email) with news sources and other stakeholders
Creative, some graphic design experience helpful
Ability to write in a wide array of styles — short writing for the internet, formal writing for reports and materials for internal consumption, as well as news-style writing for press releases (knowledge of AP Style required)
Experience in planning, scheduling and managing timelines for multiples campaigns and
Excellent organizational, problem solving, customer service and verbal/written communication skills required
Interest in higher education policy, operations and nonprofit organizations
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to walk and sit. The employee is occasionally required to stand; sit; reach with hands and arms; and stoop, kneel, or crouch.
Occasional travel including overnight stays may be required.
The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision.
Internal Number: ASAE-SCC21
ABET accredits college and university programs in the disciplines of applied and natural science, computing, engineering and engineering technology at the associate, bachelor’s and master’s degree levels. ABET is a nonprofit, non-governmental organization with ISO 9001:2015 certification.
With ABET accreditation, students, employers and the society we serve can be confident that a program meets the quality standards that produce graduates prepared to enter a global workforce. Over 175,000 students graduate from ABET-accredited programs each year.
At ABET, our approach, the standards we set and the quality we guarantee, inspires confidence in those graduates who aim to build a better world — one that is safer, more efficient, more comfortable and more sustainable.
Each year, 2,200 volunteer experts from 35 professional and technical member societies operate ABET’s voluntary peer-review process … adding critical value to, and assuring confidence in, academic programs in the technical disciplines, where quality, precision and safety are of the utmost importance.