Communications/Editorial, Education and Training, Marketing
4 Year Degree
TITLE: Education Marketing and Communications
LEVEL: Senior Specialist
DIRECT SUPERVISOR: Senior Director, Meeting Services
POSITION DESCRIPTION SUMMARY:
This position is responsible for providing advanced professional marketing and communications expertise for the ACR’s Education department activities, including the annual meeting. Includes ensuring a learner first mindset, alignment with overall ACR brand strategy; responsible for marketing communications and campaigns; developing and managing an annual editorial plan and reviewing all print/digital design efforts to ensure information is accurately communicated; and working collaboratively with internal staff to test strategies and drive the ACR’s education brand awareness and increase worldwide engagement across all relevant platforms. The position works collaboratively with the ACR communications and marketing department.
DUTIES & RESPONSIBILITIES:
Serves as the primary Education Department liaison to the ACR Communications and Marketing Department handling marketing, communications, promotions for all Education Department activities including but not limited to meetings/events, online courses, content competitions and partners programs.
Ensures Marketing & Communications plans and deliverables are documented and followed to generate engagement, promote attendee satisfaction, and aligns with the Colleges goals and image using input from Program Manager, Sr. Director Meeting Services etc. and provides clear timeline/deliverable due date information for Marketing Plans to project management as input to overall project schedules.
Coordinates the development of and manages the implementation of a comprehensive marketing and communications plan to advance the ACR’s education department objectives
Communicates with all stakeholders to understand and document the business objectives, ensuring a “learner first” mindset
Collaborates with internal and external subject matter experts to define key messages and target audience(s)
Responsible for collaborating as a cross-functional team both internal and external subject matter experts to define key messages
Establishes, monitors and measures ROI on marketing efforts and provides analytical reports to key staff and leadership as appropriate to guide future efforts
Research advanced marketing trends and strategies and recommends and advises on the use of technologies and vendors
Implement strategies to ensure learners can easily discover content
Establishes and monitors comprehensive processes to ensure a smooth flow of requests for graphic design, Web and communications and marketing services, and coordinating and managing all such communications and marketing aspects and details of a project from inception to completion
Writes copy and provides editorial support, including crafting and editing publications, articles, reports, blast e-mails, social media posts, newsletter announcements, house ads and presentations.
Reviews all designed pieces (including print and digital designs) to ensure consistency and adherence to style and established visual standards
Applies in-depth professional, technical, or industry knowledge marketing practices to ensure all finished materials meet the project objectives, and are produced without errors, consistent with established brand guidelines
Oversees production, fulfillment and inventory for all printed and electronic materials (including signage) related to Education Department programs including submitting tickets to Marcomm and other vendors/partners. Oversees and tracks ticket submissions to completion.
Scope includes but is not limited to items such as: registration brochures, online meeting planners and agendas, post cards, videos, instructional videos, quick start guides, participant FAQ's, articles for The Rheumatologist and other publications, signage, program books, syllabi
Support the ACR and ARP abstract selection process(es) by
Developing copy and managing production of the ACR/ARP Call for Abstracts brochure as well as the Abstract Supplement with input from Program and Delivery Mgmt.
Developing copy and working with the ACR Webmaster to ensure Web pages related to abstracts are updated and accurate.
Work with publisher of the Arthritis & Rheumatology abstract supplement to coordinate production, publication, and promotion of supplement
Writes copy and provides editorial support for swag/giveaways and gamification that meet Program Manager/Business owner goals and budget for the purposes of learner engagement. Work in conjunction with Meeting Services Coordinator and Sr. Specialist to implement.
Working with Meeting Services Logistics, Content Delivery and Marketing Teams, facilitate the coordination of information, as it relates to logistics and logistics related vendors, to appropriate staff liaisons and learners - - convention centers, hotels, food and beverage vendors, security, social event sites, housing and registration companies, audio-visual services, WiFi, travel and car rental agencies, childcare agency, insurance companies, busing vendor, temporary staff and general contractor
Coordinates the content of the learning center (product catalog) and learning activity web pages, to ensure it is accurate, timely and reflects the messaging hierarchy
Prepares and manages budgets for projects within scope of work
Some overnight travel as necessary to fulfill job responsibilities
Any additional responsibilities as the Sr. Director Meeting Services, Vice President, Education or the ACR Executive Vice President may assign
Bachelor’s degree in communications, marketing, business, or related field
Minimum of 5 years of communication and marketing experience. Experience in non-profit or medical association preferred
Demonstrated expertise and success in:
Creating learner centric communications
Leveraging content for a wide variety of audiences
Developing and implementing advanced communications and marketing tactics; monitoring and evaluating effectiveness
Utilization of a variety of in-depth marketing channels and strategies, standards, and best practices
Analytical thinking with the ability to turn data into useful information which supports business goals and objectives
Ability to design and utilize diverse communications methods and tools to clearly convey concepts
Clear oral and written communication
Problem-solving and decision-making
Ability to work within a team structure and hold colleagues accountable
Strong interpersonal and conflict-resolution skills
Consensus-building with both internal and external constituencies
Managing multiple projects and deadlines while maintaining focus on long-term strategy and products
Advanced knowledge of Website and digital analytic tools, Windows Operating Systems, Microsoft applications, Tracking systems
Expert knowledge in latest trends and best marketing practices
Knowledge of SEO (search engine optimization) and SEM (search engine marketing), database, social media, and digital advertising campaigns
Knowledge in interpreting data, formulating reports, and making recommendations based upon the research findings
Ability to lift a minimum of 20 pounds on a routine basis
Knowledge of continuing medical education preferred
Internal Number: 128
About American College of Rheumatology
The American College of Rheumatology's mission is advancing rheumatology. The organization is for physicians, health professionals, and scientists that meet the mission through programs of education, research, advocacy and practice support.The ACR provides professional education for its members through several venues. The Annual Scientific Meeting, held each fall, is the premier scientific meeting devoted to the rheumatic diseases. This meeting draws thousands of rheumatologists and arthritis health professionals from around the world. A winter rheumatology symposium, spring clinical meetings, and other topical conferences round out the ACR's educational offerings.