Communications/Editorial, Marketing, Public Relations
4 Year Degree
The Senior Vice President(SVP) of Marketing & Communications is responsible for providing the strategic vision and leadership for Finseca and the Finseca Foundation’s, marketing, communications and branding efforts to build and drive a positive perception of Finseca’s new brand and reputation, as well as, generate and optimize revenue streams from domestic and international members and Foundation donors.
The SVP of Marketing & Communications is responsible for implementing and evaluating the success of Finseca’s marketing, communications (external and internal) and brand efforts. This includes, but limited t0an onging paid and earned media program with an emphasis on financial, policy and trade press, as well as, a content and engagment strategy for digital and social media channels. Also, the individual is responsible for managing and generating value from Finseca’s new website and through other activities as needed to align with the organization’s vision and strategic plan.
This position will help shape Finseca’s direction and will lead Finseca’s efforts to develop and strengthen the brand’s position as the lead organization and Foundation in the financial security profession by evolving and implementing the brand plan aligned to the mission and purpose of Finseca. The innovative marketing and communication strategy will influence and engage members/donors, as well as, potential members/donors and increase the awareness of and commitment to Finseca both externally and internally.
Reporting to the Chief Operating Officer, the Senior Vice President, Marketing & Communications will lead, mentor and support the work of vertical and cross functional team members and work closely with the Government Affairs, Membership, Member Learning and Experience, International, and Foundation teams, as well as our volunteers.
Duties & Responsibilities
Lead the development, ongoing management, and evaluation of marketing initiatives and plan to position Finseca as the lead organization and Foundation in the financial security profession, including:
Traditional and online member/donor engagement, sponsorships, direct and database marketing, digital branding, membership positioning and marketing, collateral/support materials, web site development and communications, and all forms of marketing presentations.
In collaboration with our Member Learning & Experience team, oversee the department’s work in support of Finseca’s annual meetings and other events, including the development of pre-meeting marketing materials.
Overseeing the design, management and evaluation of Finsecas website.
Data mining: key member and competitive insights that will guide our marketing strategies.
Drive lead generation with the implementation of effective in-bound and out-bound marketing processes including SalesForce/Pardot system.
Recognize new market opportunities for membership/donor development priorities.
Create and lead a cutting-edge communications strategy, including the development and implementation of a comprehensive communications plan to influence members/donors and potential members/donors fostering awareness, understanding and belief in our work in each of our areas of focus:
Creation, management and evaluation of a superior media strategy.
Provide strategic consulting to executive leadership on public relations messaging and industry reputation management
Creation of digital media products to advance our work.
In collaboration with our Government Affairs team, develop and oversee key messages and other materials designed to coordinate the membership’s advocacy voice during their Capitol Hill visits; audio-visual pieces that recognize members and tell our members story; introductions; and other tasks, as needed.
Manage media strategy and direct media partners in the development, implementation, evaluation, and optimization of those strategies against target objectives
Develop and maintain media relationships with a special emphasis on financial, political, policy-making, Washington media and trade press, including seeking out and gaining positive media coverage
Ensure communications follow guidelines and best practices for 501(c)(3) and 501(c)(4) organizations
Lead the current launch, ongoing management, and evaluation of our burgeoning brand strategies and plan that enables our internal and external constituents to connect to the values, vision and mission of Finseca.
Create measurable brand visibility and equity through development and ongoing content strategy and management of our website, materials, videos, events and collateral.
Train and develop all Finseca staff, volunteers, and board members in consistent and accurate use of brand and key messages.
Ensure that department and project budget requirements are met, including periodic updates to management and internal clients about the progress of marketing/communications-related expenses
Work cross-functionally with all departments, as well as the Finseca Board of Directors, to develop compelling and effective messaging for Finseca’s new brand
Qualifications & Required Competencies and Skills
Exceptional knowledge and skills in all aspects of marketing, communication and brand management, including:
Demonstrated record of success in developing, implementing, evaluating and iterating strategies and solutions.
Thorough knowledge of marketing principles, brand, product and service management.
Solid experience in the use of market research and its applicability in developing brand / product strategies.
Strong competency in media relations and familiarity with digital media preferred.
Outstanding verbal and written communication skills.
Essential leadership characteristics and competencies:
Exceptional strategic thinking skills and the ability to translate these skills into flawless operational plans, ensuring Finseca with a competitive advantage and best practices.
Exceptional ability to manage and lead change, and to present ideas that motivate staff to strive for increased achievement of Finseca Mission, Vision and Strategic goals and objectives.
Exceptional demonstrated interest and ability to lead and inspire individuals and teams and coach and develop staff.
An outstanding record that reflects respect for ethics and fiscal stewardship.
Established track record of good business judgment and financial acumen.
Exceptional ability to gain the trust of others and foster collaborative and impactful relationships with a diverse group of internal and external stakeholders.
Demonstrated ability to model teamwork behaviors and team building skills.
Exceptional problem-solving ability – both systematic and data driven analysis.
Exceptional ability to be creative and intuitive with a flair for thinking outside of-the-box.
Exceptional ability to be nimble, flexible and responsive.
Required experience and demonstrated results:
15+ years well rounded professional experience in marketing, communications, brand management and business development
Additional Salary Information: This is a full time, exempt position. Salary commensurate with experience. We offer a generous benefits package including medical, dental, and vision insurance, a health savings account, 401k plan and organizational match of up to 5% of your annual salary, generous amount of personal time off, eleven paid holidays per year, etc. We are an equal opportunity employer and welcome new and diverse people who can strengthen our team.
Financial Security Defined
When an individual, family, or business is financially secure, they are prepared when life throws unexpected, but inevitable obstacles their way. A strong government safety net contributes importantly to financial security, but alone it is not enough.
The start of every worthwhile journey to financial security begins with the end in mind. No plan is perfect, and it will evolve just as everything else in life. The road ahead may seem daunting or intimidating at first, but starting with a few small steps creates financial habits and behaviors that help people gain confidence in building a secure future.
Financial security empowers oneself, relieves stress, enhances peace of mind, protects dreams, and provides individuals, families, and businesses with freedom.
To advocate for the financial security profession, develop and grow its leaders, and promote the noble and necessary work our members do to provide financial and retirement security for the individuals, families, and businesses they serve.
Prosperity lies at the heart of the American Dream. Yet our nation is plagued by financial insecurity, a byproduct of insufficie...nt retirement and insurance planning. We know there is a better way. We serve those who have built careers helping families and businesses prepare for the tomorrows they expect – and for those they don’t foresee.
As the voice of the financial security profession, Finseca’s sole focus is on creating an environment that enables people to protect and enhance financial well-being — for themselves, their families, and their businesses. Simply put, financial security for all.
Working with our nation’s key policymakers and building upon the experience of our profession’s most influential leaders, we never lose sight of what really matters: protecting the dreams and promoting the prosperity of people around the world.
Finseca brings together the resources and tradition of the former AALU and GAMA International membership organizations. Finseca will unite the profession that serves 90 million American families into a powerful and growing community capable of rising to the challenge of increasing financial security for all.