ASIS&T is a global association with members located in 52 countries around the world. The Director of Marketing & Communications will work with the Executive Director to develop and execute global membership recruitment/retention and marketing plans and materials for the association, ensuring that these plans and materials relate to meeting goals in the following areas: membership retention and recruitment, sponsorship, external relations, publication and merchandise sales, social media, and vendor relations. This individual is responsible for developing and promulgating the ASIS&T brand to current and future stakeholders throughout the world. This individual serves as the primary resource for developing materials to market and communicate all ASIS&T programming including its meetings, programs, and services.
The Director will:
Develop and implement global marketing campaigns and manage the creation of supporting deliverables and marketing collateral for various programs, products, and services, including membership and event marketing.
Develop professional, comprehensive, and effective print and/or electronic marketing and communications vehicles, to include brochures, press releases, annual report, meeting brochures and programs, articles, presentations, proposals, etc.
Develop and execute sponsorship solicitation campaigns for Annual Meeting, webinars, summits,and other opportunities as appropriate. Work to develop relationships with potential sponsors throughout the year.
Design and implement public relations initiatives to promote members and the industry throughout the world.
Analyze marketing and membership data to assess goals and forecast needs.
Work closely with the Director of Publications to produce the InsideASIS&T semi-monthly newsletter.
Review and maintain the ASIS&T website to ensure that it fulfills marketing goals and objectives.
Manage association’s social media presence, includes posting content daily, monitoring industry partners and members, and engaging with stakeholders
Manage association’s email marketing efforts, includes writing, design and delivery of email content calendar and copy for events, membership and general information
Prepare and distribute press releases.
Manage all outsourced contracts for printing, marketing and publication production.
Requirements
Prior global marketing and business development experience required
Sponsorship or other sales experience
Outstanding English language writing and editing skills
Proficiency using the Adobe Creative Suite
Proficiency using WordPress a plus
Creative graphic design skills a strong plus
Be a self-starter as well as an independent and creative thinker with a focus on details and the ability to initiate and complete projects independently
Proficiency in multiple languages a plus
Bachelor’s degree required
To apply please send your resume along with a cover letter that details your experience that is relevant to the position description along with your current or most recent salary.
NOTES:
Telecommuting is allowed.
About Association for Information Science & Technology
The Association for Information Science and Technology (ASIS&T) is the only professional association that bridges the gap between information science practice and research. For nearly 80 years, ASIS&T has been leading the search for new and better theories, techniques, and technologies to improve access to information.Our members—thousands of researchers, developers, practitioners, students, and professors in the field of information science and technology from 50 countries around the world—have made ASIS&T an important part of their professional development.Members share a common interest in improving the ways society stores, retrieves, analyzes, manages, archives and disseminates information.
