The Manager of Membership Development works closely with the Vice President of Operations and Membership in efforts to expand the ABA member base. This role is extremely important as ABA works to further develop its activities to fulfill the strategic objectives set by the ABA membership. Growth in dues revenue is imperative as ABA works to position the organization as a forward-thinking, strategic leader on behalf of the wholesale baking industry. The Manager is responsible for day-to-day operational management and engagement on ABA’s new member recruitment activities, ongoing assessment of ABA’s value proposition, and effective execution of the messaging on the benefits of ABA membership.
PRIMARY RESPONSIBILITIES
Work with the Vice President to contribute to the development and execution of comprehensive membership recruitment plans and programs, in support of ABA’s strategic objectives.
Identify, analyze, and report on metrics to monitor prospect development. Develop and maintain active prospect pipelines.
Work with the Vice President, Director of Membership Engagement, and Marketing team to design and implement effective recruitment strategies and to ensure the membership value proposition is compelling across potential member segments.
Management of ABA’s SalesForce database, to include the updating of prospect profiles, adding new profiles, and fully utilizing the capabilities of SalesForce in support of ABA’s member recruitment efforts.
Conduct market research as needed to identify new markets, market size, trends, etc. Develop potential growth models.
Work in partnership with the Membership Engagement team in the onboarding of new members, providing a smooth transition from prospect to member. Similarly, with the transitioning of lapsed members to active prospects.
Work with the Vice President in support the activities of ABA’s newly formed Membership Committee.
Position duties are subject to change.
SKILLS & REQUIREMENTS
Required Education and Experience
5 to 7 years of experience in a business development and/or membership development role. Experience at a 501(c)(6) association preferable.
BA or BS in marketing, communications, business, or a related field.
Proficiency in Microsoft Office, particularly Outlook, Excel, PowerPoint and Word required.
Experience working with SalesForce and/or an Association Management System (AMS).
Core Competencies/Skills
Experience with email marketing, member communications, and membership acquisition programs.
Exceptional spoken and written communication skills with the ability to deliver clear, concise, persuasive and genuine messaging to various audiences.
Excellent customer-service ethic and responsiveness.
Ability to work collaboratively as well as independently. A team player who is open to others’ opinions and is objective in voicing their own opinion.
Ability to work well under pressure, determine priorities, and produce results.
Excellent organizational skills. Must be detail-oriented and a strong multi-tasker.
Strong analytical skills with experience in data and/or economic analysis.
Occasional domestic travel will be required.
In addition to a resume, candidates must include a cover letter outlining the value that s/he will bring to ABA drawing upon past successes and experience. Please email the resume and cover letter to hr@americanbakers.org for consideration. No phone calls please.
NOTES:
Additional Salary Information: Small bonuses based on revenue generation may be possible after year 1. This is a part-time position and therefore not eligible for benefits through ABA. The ideal candidate is able to work 20 to 25 hours per week. Telework capabilities are possible although this position is expected to come into the ABA office at least one day per week.
About American Bakers Association
The American Bakers Association is a trade association that represents the voice of the wholesale baking industry. This is an opportunity to work in a results oriented, mission-driven environment that empowers staff to creatively carry out responsibilities. ABA is a fun, team-oriented atmosphere and was selected a 2018 Best Place to Work by the NAM Council of Manufacturing Associations. ABA’s office is in downtown Washington, DC with convenient public transportation options nearby. ABA is an equal opportunity employer.
