The Digital Strategy Manager plays a pivotal role in promoting a cohesive and consistent digital brand identity supporting the AOA’s mission and strategic objectives. The position partners with internal and external stakeholders to develop digital content, applications and tools that engage and support osteopathic physicians, medical students and members of the public. Key skills include strategic content development, project management, content auditing and SEO. The Manager also provides education and guidance for internal content producers, ensuring adherence to best practices for digital engagement.
Serves as a key member of a cross-functional team focused on content strategy, design and user experience across the AOA’s digital platforms.
Supervises full-time Webeditor.
Collaborates with subject matter experts to translate organizational goals and end user needs into content requirements.
Implements on-page SEO including content, metadata and architecture optimization.
Evaluates existing content to identify opportunities, weaknesses and gaps.
Educates internal stakeholders on content strategy, including why it matters, governance processes and best practices.
Develops sitemaps, keyword strategy and content taxonomies to support searchability.
Helps establish hierarchies for site navigation on Osteopathic.org and affiliated sites.
Assists with in-person and online usability testing and development of user personas based on research and testing.
Contributes toward creation of usability standards and best practices.
Uses analytics data and performance metrics to assess user behavior and increase levels of engagement.
Monitors digital trends and advancing technologies to identify opportunities for growth and expansion.
Education: Bachelor’s degree in communications, English, journalism, digital marketing, or related field of study.
Experience: Minimum of 3-5 years of experience in a digital content publishing environment.
Special skills: Position requires exceptional written and verbal communications skills; a strong understanding of SEO and how it shapes the content development process; a working knowledge of WordPress, basic HTML and Google Analytics; the ability to manage multiple projects and work effectively with internal and external subject matter experts; advanced organizational skills and attention to detail; the ability to communicate complex information in a clear and concise manner.
Travel: Domestic travel may be required (up to 5%). The Manager may occasionally work prolonged or irregular hours, including evenings and weekends.
Physical demands: Work is generally sedentary in nature, but requires occasional standing, walking lifting and moving objects (up to 25 pounds). Requires manual dexterity to use office equipment.
Internal Number: 1008
About American Osteopathic Association
Serving as the professional family for more than 129,000 osteopathic physicians (DOs) and osteopathic medical students, the American Osteopathic Association (AOA) promotes public health and encourages scientific research. In addition to serving as the primary certifying body for DOs, the AOA is the accrediting agency for all osteopathic medical schools.